Skip to main content

Free-to-play PUBG arrives in Europe next week

PUBG Lite is designed for low-spec PCs, open beta launches in Europe and Russia on October 10

The free-to-play version of PlayerUnknown's Battlegrounds will be available in Europe on October 10.

PUBG Lite is a standalone product designed to work on low powered PCs and laptops, supported by a free-to-play business model.

The open beta version was first available in Thailand in January, and has rolled out to parts of Latin America, Southeast and South Asia, and the Middle East and North Africa since then.

From October 10, it will be available across Europe and Russia, marking the first time that PUBG has been free to PC players in some of the IP's most lucrative markets.

At the time of writing, PUBG cost $30 on Steam, and is priced at similar levels on the European and UK storefronts. As such, PUBG Lite represents an opportunity to open up the game to a larger community of PC players.

PUBG achieved unprecedented levels of success when it launched on Steam in 2017, going on to sell more than 50 million units across PC and Xbox by June 2018. However, its popularity was eclipsed by Fortnite, which is supported by a free-to-play business model.

The most widely played version of the game is now PUBG Mobile, another free-to-play title, which had 50 million DAUs and 400 million downloads in June this year.

No information was offered on the launch of PUBG Lite in North America, but the plan is to "expand our service in many other countries."

Read this next

Matthew Handrahan avatar
Matthew Handrahan: Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.
Related topics