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Facebook drops its revenue share for Instant Games on Android

Social network will no longer take a cut of in-app purchases on Google devices, applies new rates retroactively

Facebook has announced Instant Games developers will no longer have to relinquish any revenue to the firm for in-app purchases made on Android.

The company has announced that as of August 1st, all transactions made through Instant Games on the mobile ecosystem will be subject to the standard 70/30 split - with the latter share going to platform holder Google.

This has been applied retroactively, so any share Facebook has taken over the past three weeks will be returned to games developers.

When in-app purchases were first added to Instant Games in May, Facebook originally took an additional 30 per cent share after Google's cut.

Facebook notes that it will still take its own 30 per cent cut of in-app purchase revenues via Instant Games played on desktop browsers.

Meanwhile, in-app purchases for Instant Games are now available through the Facebook app on Android as well, giving developers an additional portal to monetise their users. Previously, this was primarily handled through the company's Messenger app.

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James Batchelor avatar

James Batchelor


James Batchelor is Editor-in-Chief at GamesIndustry.biz. He is based in Essex and has been a B2B games journalist since 2006