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Consumers spend $32b on apps in Q1 2021 - App Annie

Total consumer spend on gaming hit $22 billion up 32% year-over-year

App Annie revealed this week that in the first quarter of 2021, consumers have spent $32 billion on in-app purchases on both iOS and Google Play globally.

Consumers spent a total of $21 billion on iOS and $11 billion on Google Play respectively.

As for gaming specifically, App Annie reported customer spending rose 32% to $22 billion for the quarter.

Users on iOS spent $13 billion on games, which constituted a 30% increase year-over-year. Meanwhile, Google Play users spent $ 9 billion on games, which is a 35% year-over-year increase for the quarter.

In terms of growth, both Google Play and iOS saw the same 40% year-over-year increase for Q1 2021.

The mobile analytics firm explains this overall spending increase is due to the impact of the pandemic.

"The app market is getting bigger - and it's growing at a faster rate than ever before," the company said.

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Jeffrey Rousseau avatar
Jeffrey Rousseau: Jeffrey joined in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.
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