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Chillingo and Samsung launch 100% Indie for mobile devs

Offering tools, support and revenue share with Samsung Apps

EA owned publisher Chillingo has partnered with Samsung to launch a new portal for mobile developers, 100% Indie, and is offering early users 100 per cent of revenue until September.

"Among the exciting things that 100% Indie will offer is a brand new way to connect with industry leader Samsung and earn unparalleled revenue share opportunities," said a blog post from Chillingo founders Joe Wee and Chris Byatte.

"100% Indie allows developers to tap into the phenomenal growth that Samsung is experiencing. Publishing games on Samsung Apps through this initiative will provide developers with the most competitive pre-negotiated revenue share in the industry. Developers who join the program in the first six months will receive 100 percent revenue for their title, and are guaranteed higher than standard revenue share rates until March 2015."

In the small print the revenue share structure is a little clearer.

"Developers will receive 100 per cent revenue from March 4, 2013 - September 3, 2013, 90 per cent revenue share from September 4, 2013 - March 3, 2014, 80 per cent revenue share from March 4, 2014 - March 3, 2015, and after March 4, 2015 on Samsung Apps, developers will begin receiving 70 per cent revenue share."

The site will launch on March 4, and Chillingo promises that as well as a chance to publish their games via Samsung, there will be resources and tools on offer that will be of interest to mobile devs.

Chillingo is best known for publishing mega hits Angry Birds and Cut The Rope, and was acquired by EA for $20 million in October 2010. In November COO Ed Rumley explained to GamesIndustry International why publishers were still a big part of mobile success.

"We always remind people there is a huge difference between self-publishing a game and self-distribution. The role of a publisher like Chillingo is to do far more than just upload a game onto an App Store. Today's market is extremely competitive, there are dozens or hundreds of games launching every day whether it's on iOS or Android or Windows. Our role is to help navigate this minefield."

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Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.