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Blizzard raises $2.3m for Sandy survivors

Cinder Kitten pet helps out American Red Cross

Blizzard and World Of Warcraft players have raised $2.3 million to help those affected by Hurricane Sandy through sales of a virtual pet.

The $10 Cinder Kitten went on sale early last month, with 100 per cent of the cost going to the American Red Cross's Superstorm Sandy relief efforts to help it provide food, shelter and support to those affected by the disaster.

"The community embraced this fiery feline in droves, helping out a great cause in the process. Thanks again to everyone who helped make a difference," said Blizzard in a statement.

Last year Blizzard raised $330,000 for charity through the sale of retired World of Warcraft server blades.

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Rachel Weber avatar

Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.