US-based Atari Inc has announced it has entered into an exclusive multi-year distribution deal with Empire Interactive.
Under the terms of the deal, Atari Inc has secured distribution rights to a number of titles set to be released in North America in the coming 12 months. These currently include Animal Paradise and Unsolved Crimes for the Nintendo DS and Pipe Mania for the DS, PlayStation Portable, PlayStation 2 and PC planned for launch in September. Hello Kitty: Big City Dreams - also for the DS - is set to come out later in the year.
"Empire's strong product line-up is a great addition to Atari's distribution portfolio, allowing both companies the opportunity to extend their reach to the growing mass market gaming audience," said Jim Wilson, president and CEO of Atari Inc. "Their branded, competitively priced titles offer retailers an attractive slate for the upcoming holiday season."
Karim Farghaly, VP of Sales for Empire Interactive, added: "Empire and Atari are both dedicated to providing fans with better gaming experiences, and this new partnership will allow Empire to reach the widest consumer audience during this upcoming holiday season. We are confident that Atari's North American distribution network will expand our retail presence and maximize our title sales."