UPlay to launch with Assassin's Creed II

Xbox Live-like system to reward gamers for playing Ubisoft titles

Ubisoft's Xbox Live-like community toolset, UPlay, is set to launch next week alongside priority release Assassin's Creed II, according to the publisher's CEO Yves Guillemot.

The system, first announced at E3 this year, will encourage gamers to play Ubisoft titles, as the more they play, the more rewards they'll be in-line for.

"We are creating the equivalent of an Xbox Live system, but for Ubisoft games, where when you play you will be able to have a kind of mileage system - that you have for planes or hotels," he explained.

"The more you play, the more free goods you will be able to have. You will be able to gain competencies and points that will allow you to be part of the Ubisoft community.

"That will be launched with Assassin's Creed II and is just the beginning, but all our games will use this system, and that will allow us to get a lot closer to our customers."

The move is part of the company's three-pronged approach to increasing its market share from 6 per cent to 10 per cent, the CEO detailed, speaking at the BMO Capital Markets Digital Entertainment Conference earlier this week.

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