Mobile marketing company Vungle has announced the acquisition of influencer marketing platform JetFuel.
Based in San Francisco, JetFuel works with a network of 15,000 influencers.
Vungle didn't disclose the terms of the acquisition.
The announcement highlighted the fast growth of the global influencer market, which is expected to reach $13.8 billion in 2021 compared to $1.7 billion in 2016, according to a report from Influencer Marketing Hub.
Jeremy Bondy, CEO of Vungle, commented: "JetFuel brings strong technical expertise and commercial success in social media and influencer marketing, creating a unique and valuable extension to our performance marketing platform that will empower not only our current customers but the next generation of digital entrepreneurs."
Tim Lenardo, CEO of JetFuel, added: "During our conversations, it became clear that there'd be huge benefits to pairing up with an ad tech leader like Vungle. There's a lot of similarities between our businesses. Many of the problems we're solving in influencer marketing now are the problems that they've spent the past 10 years solving in mobile."