Sections

Riot signs deal for League of Legends toys

Multi-year agreement with Paw Patrol toy maker Spin Master should see action figures hit shelves in fall of 2021

League of Legends will be getting its own line of action figures, as Riot Games today announced a multi-year agreement with Spin Master Corp. that gives the Paw Patrol and Bakugan toy maker the global master toy license to the publisher's flagship franchise.

League of Legends toys -- including action figures, playsets, and role-play items -- are expected to start arriving on shelves in the fall of 2021.

"Spin Master is excited to collaborate with Riot Games to bring innovation and meticulous attention to detail to the rich characters and unique worlds in League of Legends," said Spin Master senior VP of licensing John Blaney.

"Our League of Legends line up will appeal to fans of all ages, delivering high-quality products on the cutting edge. We look forward to delivering enhanced collectability and unique play experiences for the massive global League of Legends fanbase both on- and offline."

Spin Master is no stranger to video games. Its Bakugan franchise has spawned a number of games, and Spin Master acquired the kids mobile game franchises Toca Boca and Sago Mini in 2016.

It also launched a toys-to-life brand, Sick Bricks, in 2015.

More stories

Riot Games hires first ever chief marketing officer

Jason Bunge joins the League of Legends developer from Electronic Arts to lead its marketing and publishing efforts

By Marie Dealessandri

Riot Games closes Sydney office

Update: Company confirms ten employees impacted by the closure

By James Batchelor

Latest comments

Sign in to contribute

Need an account? Register now.