Peak Games suing Hasbro for game cloning

Turkish developer claims new My Little Pony title is derived from its own Toy Blast

Toys giant Hasbro is facing a lawsuit from Peak Games after the latter has claimed the latest My Little Pony game is a copy of one of its own titles.

Developed by Hasbro's Backflip Studios, My Little Pony: Puzzle Party launched on October 13th and is a colour-matching puzzle game for mobile devices - but Peak claims it is a clone of Toy Blast, a title originally released in August 2015.

VentureBeat reports the Turkish developer has filed a lawsuit with the US District Court in San Francisco, providing side-by-side images where the game's design, mechanics, function and even text is virtually identical.


The lawsuit even posits that the tutorials of both games follow the exact same step-by-step process, and that the only discernible difference between the two games is the My Little Pony branding.

If true, it would be surprising behaviour for Hasbro given that the firm sued a number of games firms for cloning Scrabble with releases such as Lexulous, Wordscraper and Scrabulous back in 2008.

"When the game was released last week, it was immediately obvious to all of us that this was just a reskin of Toy Blast," said Jennifer Kelly, the Fenwick & West partner representing Peak Games. "This was only confirmed as we looked at the game more deeply in the subsequent days.

"Peak believes it is obligated to protect its teams' creativity and hard work, and to discourage others from taking the shortcut of cloning a leading game in the genre. Under this circumstance, we felt it necessary to take the step of filing this action, which Peak has never done before, and did not do lightly."

Related stories

Fortnite breaks $25 million in first month on mobile

Revenue could pass $500 million this year, Sensor Tower suggests

By Haydn Taylor

Spending on games up by 13% among US iPhone users

Games account for largest share of apps installed on average user's device

By Haydn Taylor

Latest comments (1)

Edwin Lyons CEO & Co-founder, Firebolt GamesA year ago
I played though the first few minutes of each game and the Hasbro game is clearly a clone of Peak's game. Every UI element is in the same place, the tutorial is very similar, the mechanic and pieces is very similar. This genre isn't exactly known for originality, but I'd say this steps over the line of what is acceptable and decent.
2Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.