EA: No damage to Battlefield franchise over tech issues

CFO Blake Jorgensen says new content is bringing players back to Battlefield 4

EA CFO Blake Jorgensen has said that Battlefield 4's ongoing technical problems have not damaged the reputation of the franchise.

Speaking at the Morgan Stanley Technology, Media and Telecom conference last week, Jorgensen claimed that EA hasn't, "seen any damage," to the brand despite the litany of problems experienced by Battlefield 4's players since it launched in October last year.

"We've also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we're finding that it's working very well," he said. "I don't see that there's a damage issue. I think for us it's making sure that we're providing great gameplay for the consumer and we'll continue to do that."

Some would take issue with Jorgensen's claim that EA has provided its customers with "great gameplay." The worst of Battlefield 4's issues may have been resolved, but DICE, the game's developer, made a public statement about outstanding problems with the netcode as recently as last week.

EA is currently facing a class-action lawsuit from one of its own investors, who has accused the company of making, "materially false and misleading statements," about Battlefield 4's stability.

Thanks Gamespot.

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Latest comments (11)

Thomas Dolby Project Manager / Lead Programmer, Ai Solve3 years ago
Not sure who they're trying to fool with a statement like this (I'm going to say investors), everyone I speak to has had issues and the game is synonymous with the word unstable. Being a fan of BF3 I was going to pick up BF4 but I experienced a lot of game breaking issues during the beta and decided to hold off on buying till I knew it was stable, and I still don't have it now. With Titanfall coming out this week I don't think I'll bother with BF4.

There might not be a lot of long term damage, but it wouldn't be an unreasonable assumption that the issues will hurt pre-orders and initial uptake for BF5 or whatever is next for the franchise. I suppose my argument doesn't have any actual evidence, but then again neither does theirs.
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Rick Lopez Illustrator, Graphic Designer 3 years ago
Yeah right!...

I never was big into first person shooters... and when i finally decided to give one a chance, I chose battlefield 4. I bought it on launch and my expirience with it has been very displeasing and even frustrating and aggrivating at times.

I lost all my online and single player progress over and over again, until I finally gave up. I havent pick it up again I might pick it up again, but Im really leaning on simply trading it in.

Next time around, if there is a next time, I know Ill be more cautiouse in pre-ordering a game. Maybe simply waiting to see other player feedback or a price drop.

In all my years involved with games, I never had an expirience as displeasing as the one I had with Battlefield 4.
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Jason Schroder Senior Programmer, Io Interactive3 years ago
Of course that's the official line to the business community. If he said that to the gaming community, the people that bought the game, he'd have more than a shoe thrown at him.
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Steve Wetz Reviewer/Assistant Editor, Gamer's Glance3 years ago
I remember distinctly that EA also said the "always online" requirement for Sim City wasn't hurting the game, and was a necessary feature which could not be patched out. So hearing EA say this about Battlefield 4 is not surprising, and I won't be surpised when its next press release doesn't match up with reality either.

Perhaps EA's marketing comes from the Bizarro universe where such things are actually true.
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Nick Wofford Hobbyist 3 years ago
EA is fooling themselves if they believe this. Personally, BF4 taught me that Dice can't make a yearly sequel. Activision is smart enough to alternate studios (now 3 studios), but EA pushed for annualized BF, and this is what they got. If BF5 releases this year, it'll be a complete joke.
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Paul Jace Merchandiser 3 years ago
I've yet to play Battlefield 4 besides for the beta but I haven't heard many good things about the online multiplayer. Hopefully EA gets it right from the start with Titanfall.
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Curt Sampson Sofware Developer 3 years ago
Perhaps it might be better phrased as, "BF4 has suffered no more damage than most of our franchises do," but I'm wondering if EA mgiht be right. They been running their business for a long time with a pretty high level of complaints, and no doubt driving off a certain percentage of their potential audience (including me and, it seems, others who post to this site). Yet they still have a reasonably successful business.

Is it time to admit that, distasteful as some of us may find it, screwing over a percentage of your customers is a workable business model?
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Jason Schroder Senior Programmer, Io Interactive3 years ago
There's two years between BF3 and BF4, not counting DLC which would've been handled by a different team.
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Jason Schroder Senior Programmer, Io Interactive3 years ago
To be fair to EA Dice, BF4 is an ambitious, complex game. With an ambitious launch window on 5 platforms, 6 counting tablet. It would be a fantastic game if it was bug free. However they had to sacrifice something (quality) to achieve their launch window.

They would have known this months before release too. The beta was incredibly buggy, despite their assurances it was an old build from E3 and everything had been or would be fixed before release. Clearly that wasn't the case. So it's not like this was a big surprise to them post-release. Despite the execs saying how proud they were of the quality pre-release to pump the stock, leading to the class action law suit we all know about.

No dev releases a game with a 100% resolved bug database. There's hundreds if not thousands of 3s, 4s and 5s that AAA games ship with these days. However you must fix your 1s, 2s and as many serious 3s as possible otherwise you don't pass cert; unless you're big enough and the title is important enough. MS and Sony weren't going to hold back such a big launch title for their new consoles. As long as they got the crash count low enough they were probably happy.

The casual observer that doesn't play the game can't know the true state it's been in and still is in. My biggest disappointment other than stability was how much they strayed from BF3's solid "netcode". I could forgive the countless minor bugs if it played solidly. They fiddled with and broke so many things that were working in BF3, it really is extraordinary. Rewarding players that sign onto battlelog with battlepacks for a week doesn't make up for it.

It's now 4+ months later and they're still working on fixing the "netcode" along with countless other issues. With each patch adding instability for some players and causing new glitches for everyone. It's the buggiest AAA game I've played, period. It launched at beta quality and still is beta quality.

If they came out and were honest from the start it would lessen the blow. But the lies upon lies have made it worse. Really, you think the franchise isn't the least bit damaged? Shame on you EA.

The irony is TitanFall will cannibalize their own player base, assuming it doesn't suffer the same sort of technical stuff ups.

Edited 1 times. Last edit by Jason Schroder on 11th March 2014 11:45am

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Andreia Quinta Photographer, Studio52 London3 years ago
Jorgensen claimed that EA hasn't, "seen any damage," to the brand despite the litany of problems experienced by Battlefield 4's players since it launched in October last year.
Oh you'll see it EA, just get some glasses and launch Battlefield 5, it'll be right in front of you on week 1.
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Adam Campbell Game Production Manager, Azoomee3 years ago
When I think of Battlefield, a strong technical direction is one of things that sets it apart from the rest and DICE have a very good reputation.

It won't be for EA to decide whether or not this has damaged the brand, that will be for the players, especially in the run up to the next title.
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