The street date for highly-anticipated release Grand Theft Auto V has been broken, with many consumers who pre-ordered their copies of the game receiving it this weekend.
The title is officially due for release on Tuesday but online retailer Amazon has already dispatched copies of the game, much to the delight of consumers, who have been posting images to social networking sites Instagram and Twitter.
Rockstar has issued a short note to GamesIndustry International stating: "We are in the process of investigating early 'sales' to determine how and why that is occurring."
The move will frustrate bricks-and-mortar retailers who only received their stock on Saturday and possibly push stores to begin selling the game early.
Grand Theft Auto V is likely to be one of the biggest sellers this generation with some estimating it could shift 18 million units during publisher Take-Two's financial year.