Developers working on the Amazon Android app store now have new options for accessing the all important funds of "whales", with new parental controls over payments allowing the maximum in-app purchase price to be increased above $20.
"With our parental controls functionality now updated, in-app items over $20 may now be submitted via the developer portal," read a mail sent out to studios working on Amazon Android projects.
The new bracket is especially important to apps which rely on in-app purchases to monetise. Studies by mobile analytics firm Flurry discovered that it is purchases above $20 which make up the bulk of income for most top-ranking iOS and Android titles.
Apple has previously come under fire for allowing in-app purchases to be made too easily, with children allegedly racking up huge bills for parents in applications such as Capcom's Smurf Village, with some cases now going to court.