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Admix expands into the US and EMEA

The London-based advertising and monetisation company made two major hires, joining from Google and Spotify

Games monetisation company Admix announced two senior hires, expanding its operations into the US and EMEA.

Michael Silberberg joined the London-based firm as VP global agency partnerships. Based in New York, he spent the last 14 years at Google, most recently as global agency partnership lead.

Also joining Admix is Alex Faust, as EMEA VP AdSales. He recently spent over five years at Spotify as global head of multi-market activation and planning, leading the platform's international ad sales and brand partnerships team. He also previously worked at Microsoft for more than six years, most recently as sales leader of the multinational team.

These two appointments are part of "Admix's expansion plan for 2021," the announcement said, as the company intends to double in size this year, going from 40 to 80 staff.

Admix CEO Samuel Huber commented: "In 2021 every brand is looking at leveraging gaming to reach their users in new ways, so now is the time for Admix to expand commercially. I couldn't be more excited to have Alex and Michael join us to lead our efforts with brands and agencies globally."

Admix was founded in 2018 by Samuel Huber and Joe Bachle-Morris. It raised $7 million in June last year for its non-intrusive ads. In September, it then raised another $1.5 million. Its SDK is now integrated with over 300 games.

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Marie Dealessandri

Features Editor

Marie Dealessandri joined GamesIndustry.biz in 2019 to head its Academy section. A journalist since 2012, she started in games in 2016 at B2B magazine MCV. She can be found (rarely) tweeting @mariedeal, usually on a loop about Baldur’s Gate and the Dead Cells soundtrack.