London, 8th October 2004 - Xplosiv, the value games label from Empire Interactive, is to offer an extra game in thousands of packs as part of its hard-hitting Christmas campaign this year.
Retailers will be able to order the special Christmas edition Xplosiv titles from October 15th. From the end of October, consumers buying the special editions of selected titles in Xplosiv's core range will find a free game - giving even more value to price conscious consumers in the run up to Christmas.
An accompanying advertising campaign will run from October until Christmas in national media, including print and radio, as well as the specialist press and online media.
The special Christmas edition packs cover 30 of Xplosiv's best selling titles including the hits: Sonic 3D, Alien vs Predator, Age Of Empires Gold and Soldier of Fortune. The extra game in packs will include quality titles such as Motocross Madness 2 and Tony Hawks 2, and many more.
The newest six additions to Xplosiv's range, due for release in November, include Starsky & Hutch and Space Invaders Anniversary, which are also incorporated in the campaign. Starsky & Hutch buyers will get a copy of Total Immersion Racing absolutely free, while Space Invaders Anniversary customers will get a copy of Bust-A-Move.
"We think this will go down very well in the run-up to Christmas," says Joanne Fawell, European Product Manager of Xplosiv. "Getting a quality game for free in pack when you buy selected titles from our £4.99 or £9.99 ranges makes them even better value for money. We value our consumers highly and are pleased to give them something extra this Christmas."
The special Christmas editions of 30 of Xplosiv's best selling titles, each with a free game included, will go on sale at the end of October and will continue to be available until December 31, 2004.
Notes for editors
Empire launched Xplosiv as a budget brand selling low-price PC software in mid 2000 and PS2 in 2002, proving a great success in the UK and overseas due to the group's license wins with, Sega, Taito, Activision, Microsoft, Vivendi and CDV. Further information on Xplosiv products can be found at www.xplosiv.net
About Empire Interactive
Empire Interactive is a leading publisher of interactive entertainment software that has been established for 14 years. The company floated on the Alternative Investment Market (AIM) of the London Stock Exchange in July 2000. Headquartered in the UK, Empire Interactive also has offices in the US, Germany, Italy and Spain. The company develops and publishes a varied range of titles across all platforms in the US, Europe and Asia. Further information about Empire Interactive and its products can be found at: www.empireinteractive.com.