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Xbox turns 'Rudebox' as Robbie Williams goes live on Xbox 360

Music and gaming come together as Robbie Williams content features for the first time on a games console

LONDON Thursday 15th March, 2007 - Microsoft today announced an exclusive collaboration with RobbieWilliams.com to bring music videos and extra exciting content to the Xbox 360 videogame and entertainment system. From today, fans will be able to download videos of 'A Place To Crash', 'Lovelight', and his latest single 'She's Madonna' through the award winning Xbox Live® online service.

To date Robbie Williams has sold over fifty million albums worldwide. At release his most recent album 'Rudebox' was the fastest-selling platinum awarded album in the UK in 2006, and debuted at No.1 in 11 countries worldwide giving Robbie his 8th solo No.1 album, a feat topped only by rock 'n' roll king, Elvis. Robbie recently finished his 70 date sell-out Close Encounter 2006 tour, which saw him play to over 3.5 million fans in 20 different countries and breaking a world record with ticket sales.

Xbox 360 owners, across Europe and Asia, will have the opportunity to download premium Robbie Williams music video content from Xbox Live Marketplace to their consoles. Downloads of high definition music videos will be available for 280 Microsoft Points, standard definition music videos for 230, and Robbie Williams themes (including 4 pictures) for 150 Microsoft Points.

Microsoft points are the easiest way to pay and play and can be purchased at hundreds of retail stores across Europe and Asia, or via Xbox Live Marketplace with a credit card. They can be used to buy tons of extra gaming and entertainment content for Xbox 360, as well as these great music videos.

Furthermore, RobbieWilliams.com in association with Xbox, will be running competitions to give away five Xbox 360 consoles and stacks of games, so watch this space. For more details visit www.robbiewilliams.com

Robbie Williams added, "I love playing Xbox at home and on the road, Tiger Woods PGA Tour 2006 kept me company through the tour!"

Richard Teversham, E&D EMEA Marketing Director, said today, "We're thrilled to be welcoming Robbie Williams to Xbox Live. This is a great opportunity for fans to download music videos and extra content to watch in between enjoying their favourite Xbox 360 games."

About Xbox 360

Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming network and unique digital entertainment experiences that revolve around gamers. Xbox 360 is expected to have a catalogue of 160 high-definition games by the end of 2006 and to be available in nearly 37 countries by the end of this year. More information can be found online at http://www.xbox.com/xbox360.

About Xbox Live

Xbox Live is the first and only unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox Live connects millions of members across nearly 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox Live Arcade, free and premium playable game demos, music videos, and movie trailers, as well as new game levels, characters and vehicles for all their favourite retail games. More information can be found online at http://www.xbox.com/en-us/live

About RobbieWilliams.com

RobbieWilliams.com is the official website of Robbie Williams where visitors can indulge in all things Robbie. Fans can also subscribe to the Inner Sanctum which sits at the heart of Robbie Williams.com. Subscribers can benefit from offers and a wealth of exclusive content not available to non-subscribers, including access to priority tickets in advance of the general public (when tickets are put on sale), behind-the-scenes tour content, an incredible library of pictures, competitions and more... plus an exclusive gift.

Further details can be found at www.robbiewilliams.com

For more information, please contact: xbox@jcpr.com

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft's corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

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