Scott Steinberg, vice president of marketing for SEGA US, has said he is "concerned" about the future of the Wii - suggesting that PS3 is more likely to be the market leader in this console cycle.
"I am a little concerned about the creative depth of the Wii pool," he told Reuters. "I'm not sure if they will top out in 2008 or 2007."
According to Steinberg, Nintendo's console could be left behind as developers begin to exploit the full potential of rival machines. "The Wii will start to look really dated in a couple years when developers get more value from the 360 and learn more and more about the PlayStation 3," he predicted.
"How much value can developers and creative folks get out of this wrist motion two years from now, or 5 years from now, or 10 years from now?" Steinberg said.
"How can they design products that aren't too derivative of what's already out there?"
Reuters reports that Sega believes PlayStation 3 will ultimately win this console battle. Steinberg said, "We know the PS3 pool is pretty deep. There's a lot to exploit there."