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Waterslide Extreme

Barclaycard TV ad tie-in chalks up over two million downloads in a week.

- for immediate publication –

Hamburg, Germany, 23 July 2009 – Last Thursday, Waterslide Extreme went live in Apple’s App Store and managed to take first place in Germany in two days. Barclaycard’s free game developed the Waterslide campaign that launched with an iconic TV ad at the end of 2008, and has been downloaded more than 2 million times. It’s dominated the global download charts and is currently no.1 in 57 countries, including America, the UK, Germany, Canada, France, Spain and Japan.

Dare has developed the iPhone game concept and worked with FISHLABS, as mobile technical developer, to bring the concept to life. The TV ad fired up the public’s imaginations and the game lets you experience the waterslide for yourself as it snakes around a cityscape.

‘We had high expectations regarding Waterslide Extreme based on our throughout positive experiences with ad games’, explains Michael Schade, CEO of FISHLABS

Entertainment GmbH. ‘We are pleasantly surprised that Waterslide Extreme went through the roof.’

‘With over 16 million engagement minutes to date and thousands of reviews, interest in the waterslide campaign has really peaked again and we are thrilled’, says Paul Troy, Head of Advertising and Sponsorship, Barclaycard, Twickenham, Britain.


Based in Hamburg, Germany, FISHLABS Entertainment GmbH is the world’s leading developer and publisher of high-quality 3D mobile games. Founded in 2004, FISHLABS now employs a team of 30 people and is responsible for the development of over 20 high-quality games. FISHLABS’ game portfolio includes multiple award-winning in-house productions such as Galaxy on Fire™, DEEP™, Blades & Magic™, Rally Master Pro™, and Snowboard Hero™, as well as licensed productions of well-known brands like V-Rally® 3D, Star Wars™ – Imperial Ace 3D, Tony Hawk’s Downhill Jam™, and Gladiator™. The high quality of FISHLABS’ 3D mobile games is demonstrated by numerous awards, such as Best Mobile Game 2008 (Rally Master Pro™) and third-best mobile game 2008 (Snowboard Hero™) according to Pocket Gamer Analysis. FISHLABS is also the best mobile game developer of 2008 according to MobileGamesDB.

The in-house developed 3D game engine ABYSS® for mobile telephones with Java™, BREW™, Symbian™, and Windows® Mobile Technology, and iPhone and iPod Touch supports some 300 different end devices and sets new standards in terms of compatibility and performance. FISHLABS 3D mobile games are marketed worldwide by more than 160 well-known network operators such as T-Mobile, Vodafone, O2, Orange, 3, Telefonica, Cingular, Sprint, and Verizon, as well as directly via Furthermore, FISHLABS is one of the few providers to market their portfolio over Nokia N-Gage and Sony Ericsson PlayNow™.

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