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Warcraft subscriptions pass 10m following Pandaria release

Expansion sells through 2.7 million units worldwide

World of Warcraft: Mists of Pandaria has boosted subscriptions to the MMORPG to over 10 million, with the expansion pack selling through 2.7 million copies since release.

"With Mists of Pandaria, we set out to expand on the sense of fun and discovery that's always been at the heart of World of Warcraft -- in addition to adding a huge variety of new content and features to the game," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment.

"It's been gratifying to see the results of all of the work we put into this expansion and to hear all of the positive feedback from players so far."

The increase of players will please Activision Blizzard, with many analysts showing some concern at a steady drop in subscriptions this year.

A full interview with Blizzard's Mike Morhaime on the launch of Mists of Pandaria can be read here, and an in-depth talk with Blizzard designer Rob Pardo here.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.