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Volkswagen Think Blue. Challenge

iPhone promo game for VW's fuel-sipping hatch.

- for immediate publication –

On the way to fuel savings champ with the Polo or Polo BlueMotion. Just in time for the Geneva Auto Salon, Volkswagen present their latest game for the iPhone™ - fuel-saving fun on the go with Volkswagen Think Blue. Challenge on the iPhone™ and iPod™ touch. The game is now available for free download in the App Store.

Hamburg, Germany, 05 March 2010 – The Volkswagen Think Blue. Challenge is the first racing game for iPhone™ and iPod™ touch in which it is not the best times, but efficient driving and maximum range are rewarded. Those who rack up the most kilometres with the least fuel will climb to the top of the highscore list. Quiz questions between the individual stages show gamers how it works. Every correct answer results in an additional tank bonus. The current range record can always be seen on-line in the highscore table. Players can also upload their personal best to the Facebook fan page for Volkswagen eGames. These on-line scores will also wind up right in the game; some 20 select range records will be displayed along the course to provide players extra motivation to beat the others.

Clever extras: Via an integrated search function, players can be guided to a nearby Volkswagen dealer and request a product brochure or test drive. A quick exchange with friends is guaranteed by Facebook, Twitter, or e-mail button.

Fitting background music enhances the virtual fuel-saving fun. Players can expect three bands from the Volkswagen Sound Foundation: Jenix, Mega! Mega!, and Querfälltein.

'FISHLABS has implemented the concept of fuel economy not only creatively, but also in an entertaining fashion,' comments Cornelia Lenz, CRM and Internet marketing/eGames from Volkswagen, on the new

cooperation with the Hamburg-based studio. 'It shows that fuel economy can also be virtual fun.'


Seit 2004 ist FISHLABS spezialisiert auf die Entwicklung von hochwertigen 3D-Rennund Action-Spielen auf iPhone, Android, Symbian, Windows Mobile, Linux Mobile, BREW und J2ME (Java). Am Firmensitz in Hamburg beschäftigt FISHLABS ein Team von 30 fest angestellten Designern, Programmierern und Vermarktungsexperten, die sowohl für Eigenproduktionen wie Galaxy on Fire™, DEEP™, Blades & Magic™, Rally Master Pro™, Snowboard Hero™ und Gladiator (Paramount-Lizenz), als auch für Auftragsproduktionen bekannter Lizenzen wie V-Rally® 3D, Star Wars™ – Imperial Ace 3D und Tony Hawk’s Downhill Jam™ verantwortlich zeichnen.

FISHLABS ist außerdem bekannt für sehr erfolgreiche iPhone-Werbespiele für Kunden wie Volkswagen und Barclaycard, die in fast allen Ländern die Download Charts des App Store über Wochen  ominierten. Die überragende Qualität der FISHLABS-Produktionen ist zudem eindrucksvoll belegt durch zahlreiche Auszeichnungen, wie beispielsweise dem besten (Rally Master Pro™) und dem drittbesten (Snowboard Hero™) Mobile Game 2008 gemäß Pocket Gamer Analysis. FISHLABS ist außerdem der beste Handyspiel-Entwickler 2008 laut der unabhängigen MobileGamesDB.

For more information visit www.fishlabs.net.

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