VIA Launches "Get the Girls into the Game" Contest with Free Trip to Sweden

Winners enjoy a weekend trip to Stockholm to bootcamp with the girlz 0f destruction and learn about PC gaming at the Home of Chrome eSports training facility

News by GamesIndustry International Contributor

Published on Aug. 18, 2006

For Immediate Release

Taipei, Taiwan, 18th August 2006 - VIA Technologies, Inc., leading supplier of high definition PC silicon for the gaming market, together with VIA Chrome Ambassadors the girlz 0f destruction, today announced an exciting new contest: "Get the Girls into the Game," with the winning girl spending a weekend at the Home of Chrome in Sweden with a friend, learning how to play PC games like a professional while visiting beautiful Stockholm.

Since the professional PC gaming scene is largely male-dominated, the "Get the Girls into the Game" contest asks gamers of either gender to nominate a female friend as a potential winner, explaining why she would benefit from a weekend of practice with pro gamers. The winning nominee and one companion (also female) will win a weekend trip to Sweden, travel and accommodation expenses paid, and receive free gaming tuition from the girlz 0f destruction plus US$250 pocket money.

"The Home of Chrome benefits a lot of professional gamers and promotes the industry, but we wanted reach out to those who might never have had this kind of experience," said Eliane Hofmann, VIA Marketing Manager. "Everyone who loves gaming knows someone who they'd like to share that experience with, and what better way than during a free weekend holiday in Sweden with real pro gamers."

The "Get the Girls into the Game" contest runs until 10th September at the Home of Chrome website: www.girlzgaminghouse.com

To enter, gamers should submit their nominations at the website, and answer a few short questions and provide a description about why they feel their girl friends deserve the trip to the Home of Chrome. Entries will be judged on the basis of humor, originality and genuine gaming need by a panel composed of VIA staff and girlz 0f destruction team members. The contest closes on Thursday 10th September, with the prize weekend at the Home of Chrome taking place on Friday to Sunday, 22nd to 24th September 2006.

About the Home of Chrome

As part of their ambassadorial role for Chrome, the girlz 0f destruction live in the VIA-sponsored "Home of Chrome" in Stockholm, Sweden. A 24/7 eSports training facility, the Home of Chrome is strategically located for easy access to the competitive European and international eSports communities. Sweden also has among the world's fastest broadband connectivity, affording ultra low ping rates crucial for online gaming. Four of the seven members of the girlz 0f destruction team are currently living in the Home of Chrome, a six-bedroom house with a LAN room for gaming stocked with VIA and S3 Graphics Chrome products.

More details on the Home of Chrome can be found at: www.girlzgaminghouse.com.

About girlz 0f destruction

The girlz 0f destruction is a 7-member, international all-girls PC gaming team hailing from seven different countries, who are widely regarded as the highest level professional female QUAKE 4 players, training for an average of five hours a day. With over 10,000 matches already played between them, last year's total winnings for the girlz 0f destruction amounted to more than US$30,000. To see a list of past achievements or learn more about the girlz 0f destruction, please visit: www.girlzdestruct.com.

When gaming, the girlz 0f destruction prefer to use VIA chipset-based systems with S3 Graphics Chrome S27 graphics cards, and they have been appointed the official VIA Chrome Ambassadors, reflecting the professional capabilities of the hardware.

About VIA Technologies, Inc.

VIA Technologies, Inc. (TSE 2388) is the foremost fabless supplier of market-leading core logic chipsets, low power x86 processors, advanced connectivity, multimedia, networking and storage silicon, and complete platform solutions that are driving system innovation in the PC and embedded markets. Headquartered in Taipei, Taiwan, VIA's global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world's top OEMs, motherboard vendors and system integrators. www.via.com.tw

VIA PR Contact

International:

Eliane Hofmann

Phone:

(886)-2-2218-5452 # 6934

Fax:

(886)-2-2218-5453

Email:

elianehofmann@via.com.tw

North America:

Pat Meier-Johnson

Phone: