Skip to main content

Ultizen Games to Showcase U-Pal Social Gaming Platform at GDC

Shanghai, China - February 19, 2008 - Ultizen Games Ltd., a game development and outsourcing company, announced today that they would be showing their proprietary social gaming platform, U-Pal to North American studios and developers for the first time at the Game Developers Conference in San Francisco this week.

"The demand for gaming with strong social interaction elements is huge among the 140 million online gamers in China," said Ultizen Games CEO Mr. Lan Haiwen. "U-Pal is designed as a turn key system that can be framed around virtually any multiplayer turn based game. Our system includes a library of over 50 multi-player board games, strategy and card games with new games added each month. The platform has very advanced social networking features including live video chatting, custom avatars, chat lobbies, item monetization, advertising portals, full web integration and support for up 5,000 concurrent users"

"U-Pal has already generated a lot of interest in North America and Europe, its scalable gaming and networking features allow a publisher to create a custom experience for the players in a very manageable stand alone site," explained Michael Devine, Vice President of North American Business Development. "Players using U-PAL based gaming systems get a very rich and personal experience. They can create and modify avatars that really represent themselves or they turn on their web cams and play as themselves."

About Ultizen Games

Ultizen Games Ltd is a Shanghai-based game development outsourcer for North American, European and Japanese companies, and the creator of the U-Pal casual platform for the Chinese market. The company was founded in 2005 by a group of industry experts from Ubi Soft China, Shanda and The 9. The company now has 4 studios in China and opened a business development office in Los Angeles earlier this fall.

Ultizen Games' 280-person studio provides game development services including game design, porting, programming and testing, art and sound effects, localization, and background environment development.

Press Contact:

Michael Meyers

Read this next avatar GamesIndustry International is the world's leading games industry website, incorporating and