Mike Hawkyard has been appointed acting Chairman of the Committee. He is co-founder of 4T2, an award digital winning agency specialising in creating online games for children. The move from TIGA comes in response to exponential growth in casual gaming platforms, development software and methods of monetising content.
The Committee has been set up to ensure UK games producers can take full advantage of these commercial opportunities through advising on best practice, identifying new trends, organising discounts on software, developing strategic partnerships, providing networking events and offering marketing support.Membership of the Casual Games Committee is open to all TIGA members who develop casual games.
Mike Hawkyard commented: “The UK has a tremendous amount of skill in the casual games market. Our goal is to utilise this collective talent, helping all of our members deliver the highest quality of gaming experience, at a lower cost, to a larger audience.”
Dr Richard Wilson, CEO of TIGA, said:
“TIGA’s vision is to make the UK the best place in the world to do games business. The UK has successful and dynamic casual game developers, including Kempt, 4T2 Multimedia, Neon Play, Kerb Digital, Playniac, Koko digital, Stick Sports and Matimi. TIGA, through our new Casual Games Committee, will work to advance the interests and to promote commercial opportunities for casual game developers.”
If you work in a UK company looking to join this group, create software / services that would benefit our members or organise any event where this subject is relevant please email mike@TIGA.org for more information.
Notes to editors:
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010. TIGA has also been named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of ‘The Outstanding Organisation of the Year Award (SME)’. TIGA is an Investors in People organisation.
TIGA's vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.
For further information, please contact Dr Richard Wilson, TIGA CEO on 07875939643: or email firstname.lastname@example.org; or contact David Hodges on 02070911653