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Strong Wii sales see Ubisoft's revenues jump 21%

Q3 sales top $800m; 2010 profit estimated at $27m

French publisher Ubisoft has released sales data for the three months ending December 31, 2001, revealing a strong quarter driven primarily by Wii dance titles.

The firm's revenues reached €600 ($808) million, up 21.2 per cent from the €495 ($667) million attained last year.

Profit figures for the quarter are yet to be released, but sales for the first nine months of its 2010 financial year, Ubisoft saw €861 million ($1.16 billion), up 30 per cent from last year's €661 ($890) million.

This meant the publisher had beaten its own expectations, which it put down to 6.5 million sales from Assassin's Creed: Brotherhood, 2 million from its Kinect titles and 10.5 million from its range of primarily Wii-based dance titles.

Wii was by far the best-performing platform for Ubisoft at 44 per cent of its sales, followed by Xbox 360 at 29 per cent, PS3 at 21 per cent and DS at 4 per cent.

Ubisoft claimed a market share of 9.2 per cent in Europe and 7.3 per cent in the US, both of which were up some 2 per cent from the same period in 2009. 59 per cent of Q3 sales came from the US, and 36 per cent Europe.

Said the publisher's CEO Yves Guilletmot, "The record performance achieved in third quarter 2010-11 as well as the fact that three of our games were among the best sellers over the crucial Christmas period is further evidence of the relevance of our strategy.

"Going forward, we intend to continue to innovate and pursue our refocus on key franchises in the high definition segment, while investing in upcoming opportunities in digital, in the casual segment and in future consoles, notably the 3DS and the NGP".

The firm expects reduced revenues for its fourth quarter, however, with its projection of €159 ($214) million being some 24 per cent lower than the same period last year. It has few releases planned for the quarter - the PC version of Brotherhood, digital release Beyond Good and Evil HD, and six 3DS launch titles, several of which are Europe-only.

For the full financial year, Ubisoft expects a year-on-year rise of 17 per cent to €1.02 ($1.37) billion in sales, and an estimated €20 ($27) million in operating income. It claims that both of these will rise during 2011-2012.

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Alec Meer avatar
Alec Meer: A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.
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