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Transcend Fund is investing $50m in early stage game businesses

First announced investment was in Nifty Games's upcoming licensed NFL mobile title

Newly-established venture capital firm Transcend Fund is preparing to invest up to $50 million in early-stage games and game businesses.

In an interview with VentureBeat, managing director Shanti Bergel says that the firm will look to invest between $200,000 and $2 million per venture, will invest regardless of geographic location, and will focus on seed investments or Series A rounds.

Its first investment was announced earlier this month, with Transcend contributing to a total of $12 million in Series A funding raised by Nifty Games toward a new, licensed NFL mobile title.

"Analysts estimate that the annual market globally for sports video games as a category in 2018 was $4.5 billion," said Bergel in a blog post following the firm's investment in Nifty. "As sizable as that is however, it means that sports video games currently represent less than half of 1% of the total global sports market.

"Moreover, the vast majority of sports gaming revenue today is concentrated in a few time-honored franchises and platforms. Mobile, the largest and fastest-growing gaming platform, is underrepresented and decidedly underserved when it comes to this massive category.

"There is a lot of white space left where gaming meets sports."

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Rebekah Valentine avatar

Rebekah Valentine

Senior Staff Writer

Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.