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London, 8th September 2005 - Interactive Ideas announced today the launch of the highly anticipated Tony Hawk Helmet Cam from Digital Blue, a lightweight self-contained digital camcorder which easily attaches to a helmet and records video and audio at the touch of a button with no wires necessary. Working with Tony Hawk, the internationally renowned skateboarding champion, Digital Blue created this revolutionary product to enable skateboarders, cyclists, snow boarders and other sports enthusiasts to make their own sports videos as exciting as anything seen on TV.

"The Tony Hawk Helmet Cam will let you share the thrill of speed and stunts with your friends. Imagine being able to email them footage of your wild rides, complete with sound and special effects!" said Digital Blue CEO Tim Hall.

The Tony Hawk Helmet Camcorder straps to any helmet and comes with a 32MB memory card recording up to 30 minutes of video and sound. It weighs less than ½ lb and uses just two AAA batteries. The Tony Hawk Helmet Cam also features auto focus and 640 X 480 resolution, plus a built-in microphone with a 12 foot range.

It comes with a CD-ROM packed with downloadable software with tools for adding animation, text credits and music; for editing both audio and video; and for email and play back. The software lets kids edit their own video alongside footage of Tony Hawk and other athletes.

"Digital Blue's innovative video camera is ideal for skaters and action sports enthusiasts," said Tony Hawk. "And the included software gives kids so many editing tools that they will be looking like pros in no time."

The Tony Hawk Cam retails for £109.99 and will be available from 7th October from

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About Digital Blue

Digital Blue is a leading maker of electronics and software for the youth market. Digital Blue's innovative, award-winning products are used for entertainment and education by millions of kids and teens worldwide. Top sellers include the American Idol Digital Camcorder, which lets users shoot and edit their own music videos like contestants on the hit show; the Mixman Loop Studio, which aspiring DJs use to remix digital music into "mash-ups" and party beats; and the Tony Hawk Helmet Camcorder, the ideal video camera for skateboarders and extreme sports enthusiasts. On the education side, Digital Blue's QX5 Microscope and Digital Movie Creator products are used in tens of thousands of classrooms worldwide. For more information please visit

About Interactive Ideas

Interactive Ideas are a leading distributor of computer software and peripherals. Formed in 1994, Interactive Ideas now supply retailers, e-tailers and value added resellers with products for gaming, education and business.

In 2001, founder Michael Trup, was named as a "Future Entrepreneur of the Year" by Enterprise Magazine and in 2003 Interactive Ideas was awarded "Inner City 100" status as one of the fastest growing companies in the UK based in an inner city area.

For product images or samples, please contact:

Vicki Leah

Marketing Executive

Interactive Ideas

020 8805 1000

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