June 3, 2010 - To support the highly anticipated launch of Tiger Woods PGA TOUR 11 on June 8, EA SPORTS today released a new commercial and the first in a series of online videos, that highlight two key enhancements to this year’s game – the Ryder Cup and team golf. The creative extensions feature various golf professionals including Tiger Woods (U.S.), Rickie Fowler (U.S.), Ian Poulter (England) and Edoardo Molinari (Italy).
The commercial (“Welcome to Team Golf”) and first online video (“Curling Meets Golf with Tiger Woods”) debuted today on the EA SPORTS Tiger Woods PGA TOUR 11 Facebook page. The spot will appear nationally on June 6 during the NBA Finals on ABC. The commercial and other media-rich banner ads will appear on various popular sports and gaming websites beginning on June 4.
“Welcome to Team Golf,” opens with the U.S. Ryder Cup team storming onto the golf course to fireworks and the excitement of a boisterous crowd as the European team taunts the U.S. players and their eagle mascot. After each team tees off, the U.S. team huddles together and listens to advice from their captain, played by NFL Hall of Fame coach Mike Ditka. The spot cuts to Tiger Woods who sinks a critical putt to secure the win for the U.S. team as the crowd erupts, a marching band begins to play and jets fly overhead. The spot concludes with gameplay footage from Tiger Woods PGA TOUR 11 and a voice over reminding viewers that this year’s game offers, “golf like you’ve never played.”
To further reinforce team play features in this year’s game, EA SPORTS will also release a series of online videos, called “Team Sports Meets Golf,” showcasing Tiger Woods and other golf professionals attempting shots in a variety of unexpected team sports environments like basketball, hockey, football, soccer and curling. The videos will be available leading up to and following the launch of Tiger Woods PGA TOUR 11 on Facebook and YouTube.
Developed in Orlando, Fla., by EA Tiburon, Tiger Woods PGA TOUR 11 will be available on the Xbox 360 ® video game and entertainment system, PLAYSTATION ® 3 computer entertainment systems, Wii TM and iPhone TM .
To view the EA SPORTS Tiger Woods PGA TOUR 11 commercial and online videos, visit www.facebook.com/TigerWoodsPGATOUR or www.youtube.com/easports.
To download broadcast quality versions of the commercial, online videos and broll of behind-the-scenes from the commercial shoot, visit www.ea.newslinevine.com.
To view a behind-the-scenes look at the making of “Welcome to Team Golf” taped by PGA TOUR golfer Rickie Fowler, visit www.facebook.com/TigerWoodsPGATOUR
For Tiger Woods PGA TOUR 11 assets, go to www.easports.co.uk/press.
To see additional information regarding Tiger Woods PGA TOUR 11, log on to www.tigerwoodspgatour.easports.com.