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London's Leicester Square to Stage the World's First Virtual and Real-Golf Challenge

CHERTSEY, UK. - September 25, 2006 - To celebrate the launch of Tiger Woods PGA TOUR® 07, EA SPORTS is organising the biggest golf event to hit London. Tiger Woods will be making an incredibly rare public appearance by taking on well-known personalities, competition winners and one lucky member of the public in a test of both video game and golf skills at London's world famous Leicester Square. The event takes place on Monday 25th September from 10.00am.

EA SPORTS has given exclusive coverage of the event to Channel 4's T4 for this momentous occasion to create the ultimate virtual and real-life golf challenge. Three par 3 holes from famous courses around the world have been recreated and players will test their skills by teeing off on Tiger Woods PGA TOUR® 07 before placing their ball on the green and putting against the world's number one golfer. Personalities including Vernon Kay, Ian Wright and Jodie Kidd will all be there as Tiger Woods takes over T4 and they take on Tiger at his own game.

There are opportunities for everyone to get involved at game pods and in skill zone challenges. Members of the public will also have one attempt to drive a famous fairway as Tiger in Tiger Woods PGA TOUR® 07 and the player with the longest drive will go through to the final challenge, where he or she will join the other prize winners to meet and play against Tiger for the ultimate prize of being immortalised in a future version of the game.

For more information on the event, please visit the EA SPORTS website

Earn respect and climb the ranks with Team Play in Tiger Woods PGA TOUR® 07. The top-selling golf video game franchise is packed with new content, including 21 new courses and 50 golfers. In all-new Team Tour mode, assemble a team, improve team status, establish rivalries, and compete for the coveted EATM Cup as you chase down Tiger Woods and company.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. The mark "TIGERWOODS" and the TW Logo are trademarks of ETW Corp. and may not be used, in whole or in part, without the prior written consent of ETW Corp. All other trademarks are the property of their respective owners.

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