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THQ picks up Voltron rights

Another publisher turns to toy licensing in 2011

Publisher THQ has revealed plans to release games using the Voltron toy license.

Voltron was originally an 1984 range of transforming robots from toy-maker Mattel, and is due for another reboot and new TV series this year.

THQ will work with animation firm World Events Productions (also responsible for Denver: The Last Dinosaur) to produce the games.

"The video games relationship with THQ, along with our master toy relationship with Mattel, signals the exciting future ahead for Voltron," said Robert Koplar, Vice President at World Events Productions.

"With its signature robot lion action and titanic-scale battles, our Voltron games and toys along with our new series are sure to have enormous appeal to fans of all ages around the world."

This is not the only publisher to turn to toys this year; Activision recently announced surprising plans to relaunch its Spyro the Dragon IP as a toy and videogame range. It also plans to release a new Transformers game this year, despite severe cuts to many other console projects.

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Alec Meer

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A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.

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