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The Sims 3

'Interesting' tie-in with "exciting new pop singer Pixie Lott".

GUILDFORD, SURREY, UK – JUNE 5, 2009 — Electronic Arts, Inc. (NASDAQ: ERTS) today announced the collaboration between exciting new pop singer Pixie Lott and the highly anticipated PC game from the EA Play Label, The Sims™ 3. Activity kicks off with a Simlish recording of Pixie’s debut single, Mama Do available for simultaneous download with the English version of the game plus a music video showing Pixie singing a duet with her Sim character

"The Sims 3 takes the infinitely creative world of Sims to the next level, and once again its music is no exception," said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. "Pixie Lott now joins artists like Black Eyed Peas, Lily Allen, Robyn and Natasha Bedingfield in bringing her tremendous vocal talents to the Simlish arena. Her amazing talent and love for the game makes Pixie a perfect ambassador for The Sims."

Pixie Lott releases her incredible debut single Mama Do available on the 7th June, through Mercury Records. Pixie’s personality, her rich vocals and her magnetic persona are all over her first single Mama Do, an archetypal teenage tale of sneaking out on mischievous dates under the cover of night and an appetite for adventure, action and the unknown. Pixie learned and recorded this song in the unique language of The Sims, Simlish.

“It was really good fun re-recording Mama Do in Simlish,” Pixie Lott added. “Singing Simlish words to a tune you know really well was a really strange experience and had me in fits of giggles but I got the hang of it and I love the end result. The Sims 3 allows for so many fun adventures, which fits how my world is so I’m happy to be a part of their newest creation!”

Get inspired by the endless creative possibilities and unexpected moments of surprise and mischief in The Sims 3! Customize your Sims’ appearances and choose up to five traits to create individual personalities. From the “romantic” trait or “kleptomaniac” trait to “evil” trait, create millions of unique Sims from the vast amount of personalities. New goal-oriented game play enables you to choose which short or long-term objectives you want your Sims to pursue and even determine your Sims’ destinies in life. Create and edit your own movies by capturing your gameplay moments or select from a library of clips. Then join The Sims 3 online community where you can show off all of your creations, receive additional content, hear the latest news, and more! Download exclusive content and hear the latest news of The Sims 3 at


Combined Activity:

• Re-recording of Mama Do into Simlish

• Simlish video created for Mama Do

• Pixie Lott to perform live at exclusive launch event for The Sims 3

• Pixie Lott to perform live at the Apple Store on Regent Street as part of joint launch activity for The Sims 3 and Pixie’s debut single, Mama Do

• Downloadable Pixie Lott avatar for The Sims 3

PR Contacts:

Amy Wright, Electronic Arts

01483 463 335 /

Lauren Hales, Mercury Records

020 7471 5491 /

The Sims 3 is rated as a 12+ product. Please visit for rating information.

To download artwork, visit and for more information about The Sims 3, go to and

About The Sims

The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. For the latest information about The Sims and to check out the hottest creations for The Sims 2 made by our community members, please visit To stay up-to-date on The Sims 3 news and information, check out

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

EA, EA SPORTS, EA SPORTS Freestyle, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All rights reserved. All other trademarks are the property of their respective owners.

About Pixie Lott:

After spotting an ad in The Stage ‘seeking the next pop diva’, Pixie, just 14 at the time, begged her mum to let her audition. Before long this particular ad had taken Pixie to New York to work on demos and there she grabbed herself a management deal with US-based DAS Communications. Following two years of quietly working hard, writing, recording, travelling the globe, working with the cream of the world’s top tunesmiths, Pixie found herself in the midst of a huge worldwide bidding war, eventually signing with Mercury Records in the UK and Interscope in the US.

Recently described by the Sunday Times Culture as ‘the most authentic pop voice in years’, the 18 year old from Essex takes you back to a slightly more carefree time in pop, where all that mattered were big tunes, great ideas and brilliant singers. Following the release of Mama Do, Pixie Lott releases her debut album ‘Turn It Up’ on the 7th September. For more information, please visit

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