The Love Guru
Forthcoming Mike Myers comedy (with any luck) gets the mobile game treatment.
Award-winning mobile media company Player X has launched the exclusive mobile game based on the upcoming film, The Love Guru, starring Mike Myers.
The movie premieres in North America on June 20th and will be released internationally over the ensuing weeks as part of Paramount Pictures’ summer line-up.
Player X produced a mobile game based on the movie that the company will publish across its distribution network of more than 140 carriers and a potential audience of more than 2.3 billion people.
The game was released exclusively on the US’s Verizon Wireless network on June 10th and will then roll out across the rest of the US networks over the following two weeks. In Europe it will be live on all networks according to the film's release date in each country.
“The Love Guru mobile game is a great complement to the upcoming theatrical debut of the film,” states Sandi Isaacs, SVP Mobile & Interactive, Paramount Digital Entertainment. “We are excited to reunite with Player X to develop a game that will entertain audiences of all ages.”
The game, developed by Tag Games, comprises of six mini-games where players try to achieve enlightenment by passing various mental challenges.
“We’re delighted to be working with Paramount Digital Entertainment on The Love Guru. A Mike Myers’ movie is a big event and we have worked very closely with Paramount Pictures to ensure the game matches the quality, humour and originality of the movie,” said Tony Pearce, Player X CEO.
About Player X
Player X is a mobile media company that specialises in games, video and TV. It develops, publishes and distributes mobile entertainment content through global operators, portals and handset manufacturers. Player X has deals with more than 140 global operators and a potential audience of more than 2.5 billion people. The company operates in all five continents across the world and has offices in all the key territories in Europe, Asia and the Americas.
About Paramount Digital Entertainment
Paramount Digital Entertainment (PDE) is a division of Paramount Pictures Corporation. PDE develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, videogames, virtual worlds and emerging technologies.
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, DreamWorks Studios, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.
Jodi Lederman for PDE
Jodi_Lederman@paramount.com
+ 1 310-887-0742 phone
Monty Munford for Player X
monty.munford@playerx.com
+44 (0) 7970 673695 phone