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The London Pub

London watering hole arrives in PlayStation Home at €4.99, complete with dartboard giveaway.

LONDON – January 7th 2009 – VEEMEE, an independent creator of branded and original content for games platforms and virtual worlds, are pleased to announce that The London Pub, the first virtual London pub, has gone on sale today in PlayStation Home, priced at €4.99.

Based on your favourite London watering hole, situated on the banks of the river Thames overlooking The Houses of Parliament, The London Pub personal space comes complete with a multi-player darts game, a roaring open fire, comedy beer pumps, crank phone calls and hand dryers that don’t dry your hands (they’re only virtual you know).

Commenting on the release of The London Pub, Kirk Ewing, Creative Director at VEEMEE said, “It’s always nice to inject a bit of humour into the games industry. In a virtual pub you can get all the banter but obviously none of the booze. In The London Pub in Home we always encourage people to ‘Think Responsibly’!”

To celebrate the launch of The London Pub, VEEMEE has teamed up with Unicorn, makers of the world’s finest dartboards, to give away 30 real Eclipse® Pro Dartboards in the first 30 days to anyone who plays the multi-player darts game in the virtual pub and tops the pub darts leader board in PlayStation Home.

Pop in to The London Pub by viewing the trailer at

- ENDS -

For press inquiries:

Simon Callaghan



Tel; +44 (0)203 176 0139

Mob; +44 (0)7867 514554

PlayStation® Home

PlayStation Home is free to download from any PS3 games console with a broadband connection. PlayStation Home has been downloaded over 8.5m times since its launch in December 2008 with 3.9m users in SCEE currently. Home has an average session time of over 50 minutes with the majority of the audience represented by men aged 18-34.


VEEMEE is a creator of branded and original content for games platforms and virtual worlds, with offices in Edinburgh and London. VEEMEE currently operates the virtual retail outlet called The Original V-Store in PlayStation® Home with brand partners including Billabong, Monty Python, Island Records, Joystick Junkies, 8Ball and Worn Free. VEEMEE is also responsible for the Audi AG space in PlayStation® Home launching in December 2009.

For further information contact Caspar Thykier, CEO of VEEMEE, Mobile – 07702 161 754.


There are now 4.5 million players in the UK playing in organised darts leagues and worldwide this increases to over 60 million.

Unicorn was established in 1937 and has 70 years of Innovation and Experience. Unicorn have pioneered darts technology worldwide with a succession of innovations, all made to help the regular dart player improve his game.

In 1949 Unicorn became the first company to sell darts classified by actual weight, an obvious benefit for all players. To this day, Unicorn is the only company confident enough to guarantee weight accuracy to within 0.33% on most tungsten darts.

The Eclipse® Pro Dartboard featured in The London Pub and used as the competition prize to be won by users in PS Home is the dartboard chosen year after year by the PDC to be used exclusively in all televised tournaments around the World. The unprecedented professional tournament play that Unicorn Eclipse boards endure provides invaluable feedback to Unicorn's engineers to monitor and continually improve Eclipse construction and performance.

At the 2002 PDC World Matchplay Championship, Phil Taylor - using Unicorn darts on a Unicorn Eclipse dartboard - scored the first live televised 9-dart finish and recorded the highest ever TV match average of 112.17.

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