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The new Who Wants To Be A Millionaire? Celebrity mobile phone game launches

Reckon you know more celebrity secrets than Rebecca Loos, could drop the Mirror's 3AM Girls some serious celebrity knowledge, know who's hot and who's not in the world of showbiz? Well, now's your chance to prove it as you aim to reach the million pound question with the Celebrity Edition of Who Wants To Be A Millionaire? for your mobile phone.

With hundreds of specially selected questions about all your favourite celebrities, you can now get your celebrity fix whenever, wherever, 24/7. And - Heaven forbid - you can't quite remember who's playing Tubbs in the new Miami Vice movie, or which lucky actor was Angelina Jolie's second husband, don't panic - you can access all the Who Wants To Be A Millionaire? lucky life lines: 50/50, Phone-A-Friend and Ask The Audience.

With the same compulsive excitement as the original Who Wants To Be A Millionaire? mobile game, Celebrity Edition is a much-anticipated follow up to the UK's most popular mobile game.

Celebrity Edition has been created by the same team as the original Millionaire mobile game, which was developed by the mobile entertainment powerhouse, Glu Mobile, in partnership with Celador International, one of the world's most successful entertainment brand licensing companies.

"We're thrilled to announce the latest addition to the Who Wants To Be A Millionaire? mobile gaming family," said Simon Gunning, Head of Interactive at Celador International. "Millionaire?" was one of the first TV shows to launch special celebrity editions, so it seemed natural to take the celebrity theme onto mobile phones, where everyone will get the chance to show off their celebrity knowledge."

"The new Who Wants To Be A Millionaire? Celebrity Edition is the ultimate addictive mobile game," said Stephan Ansari, Head of Business Development for EMEA at Glu Mobile. "The combination of strong game design, a massive international brand and our fascination with celebrities makes Celebrity Edition a mobile gaming must-have."

"Who Wants To Be A Millionaire? Celebrity Edition" is set to launch first in the UK and Germany, with other territories to follow.

About Celador International

Celador International specialises in the development, distribution and licensing of some of the world's most successful television and entertainment properties. Celador International is comprised of six operating divisions: Format Sales & Distribution, International Production, Licensing and Marketing, Interactive, Kids Programming and Brand Alliances. Working with a range of international partners, Celador International's strategic business objective is to build sustainable value and exploit the worldwide commercial potential within its unrivalled portfolio of brands.

About Glu Mobile

Glu Mobile (formerly Sorrent, Inc. and Macrospace Ltd.) is a leading developer and global publisher of mobile entertainment. Glu publishes original titles and entertainment based on major brands including Atari, Cartoon Network, FOX Sports, Nickelodeon, PopCap Games and Twentieth Century Fox. The company has more than 100 entertainment applications including games, ringtones, screens and applications available via 90 carriers worldwide. Glu also offers a complete mobile gaming sourcing, management and delivery solution, ProvisionX. Based in San Mateo, California with offices in London and Singapore, Glu is funded by top venture firms NEA, BA Venture Partners, Granite Global Ventures, Sienna Ventures and Globespan Capital Partners. Consumers can find fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.

GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. All other trademarks are the property of their respective owners.

For more information please contact:

Sarah Warren

Press Officer

Celador International

Tel: +44 (0) 20 7845 6857

Email: swarren@celador.co.uk

John Ozimek

Marketing and Communications EMEA

Glu Mobile

Tel: +44 (0)20 7368 1122

Email: john.ozimek@glu.com

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