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Sunflex Europe/EA deal

EA Sports and EA Sports Active accessories to ensue.

Hemer 14.01.2010 – The accessory manufacturer Sunflex Europe, known for its high tech gaming accessories that are produced under the snakebyte brand, today announce a three-year license agreement with Electronic Arts covering the EA SPORTS™ brand, including the EA SPORTS Active™ interactive fitness products. Under the agreement, Sunflex Europe has the exclusive rights to distribute branded accessories for the Nintendo DS™, Nintendo DSi™, Wii™, PlayStation®3, PlayStation®2, PlayStation® Portable (PSP) System, Xbox 360® as well as the iPhone across Austria, Germany, France, Italy and Switzerland and non-exclusive rights for the rest of Europe and Australia. Sunflex Europe currently has over 20 products in development.

Mike Steup, executive director of Sunflex Europe GmbH: “We are glad to be able to offer our products with the world famous EA SPORTS brands to our customers in the near future. Additionally, there will be new perspectives and product ideas due to the licence agreement, for more intensive game play.”

About Sunflex Europe

The company Sunflex, located in Hemer, stands for reliable and at the same time affordable video game accessories of all types for over a decade. Over time, Sunflex has – based on long-term experience and having built numerous trustworthy contacts – developed two tightly geared business models. On the one hand, Sunflex distributes exclusively the gaming brand snakebyte: starting with a simple adaptor across clever transport and storage solutions right up to elaborated and innovative controllers, high-end cables and high-class peripherals, so for every demanding gamer there are the right accessories in the assortment – partially even with official licences of the original manufacturers and thereby always with the focus on innovation and user benefit. On the other hand, Sunflex is the distributor of the official EA SPORTS™ and Need for Speed™ licensed products.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. "PlayStation" and "PSP" are registered trademarks of Sony Computer Entertainment Inc. Xbox 360 is a trademark of the Microsoft group of companies and is used under license from Microsoft. Nintendo DS, Nintendo DSi and Wii are trademarks of Nintendo.

Press contact

Heiko Poppen

Friedmann Kommunikation

Schanzenstr. 36

51063 Köln

Fon: +49 221 7787284

Fax: +49 221 5348083


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