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Strategy First signs on as distributor of “Disney’s Aladdin Chess Adventures”

For Immediate Release

Montreal, Canada. June 20, 2005. Software publisher Strategy First, Inc., a wholly owned subsidiary of Silverstar Holdings, Ltd. (Nasdaq: SSTR), signs deal with worldwide developer and publisher Red Mile Entertainment, Inc. to distribute ""Disney's Aladdin Chess Adventures"", an educational strategy game that will appeal to both children and adults.

"We are very excited to be working with Strategy First on ""Disney's Aladdin Chess Adventures"", as they are a premier provider of top quality strategy games," said Chester Aldridge, CEO of Red Mile Entertainment. "This title will offer Strategy First an opportunity to diversify their fan base and to potentially have some fun with their current customers," concluded Aldridge.

"""Disney's Aladdin Chess Adventures"" is a game for all ages. Its unique style and approach to teaching a timeless classic game makes it fun and educational," said Jay Podilchuk, the Producer at Strategy First, Inc. "It is a great way to introduce the game of chess to children, and will even help adults polish up any forgotten skills!"

"We are delighted to have secured the rights to distribute ""Disney's Aladdin Chess Adventures"". The association with one of the world's leading media brands proves that Strategy First has returned to the forefront of international game publishers. Additionally, this is the first major, general interest title that Strategy has secured and marks a first step towards broadening the marketplace for Strategy's offerings," said Clive Kabatznik, CEO of Silverstar.

"The enthusiastic retail response to the recent release of ""Supreme Ruler 2010"" and the distribution announcement of ""Disney's Aladdin Chess Adventures"" are the first public indications of the work that has been done by the Strategy First management team over the past few weeks. We are confident that further significant progress will be made in the next few months," concluded Mr. Kabatznik.

About Disney's Aladdin Chess Adventures

Fly away on Aladdin's magic carpet and embark on the most exciting chess adventure ever created! Disney's Aladdin Chess Adventures transports children to their favorite worlds, such as Agrabah, the Cave of Wonders, and the mysterious City in a Bottle. Along the way, they learn how to play chess with the help of their favorite characters, Aladdin, Jasmine, and Abu the monkey. Children truly live the adventure as they master this timeless, mind-expanding game.


  • Journey through Aladdin's magical world while learning the classic game of chess in this innovative and fun-filled adventure.
  • Experience engaging game play with over 95 challenges such as puzzles, speed trials, mini-games, and more
  • Travel through eight different worlds, each with 12 locations.
  • Dominate your opponent by purchasing rare artifacts that will take your game to the next level
  • Learn strategic critical thinking and decision making skills.

About Red Mile Entertainment

Red Mile Entertainment, Inc. is a worldwide developer and publisher of interactive entertainment software. Headquartered in Sausalito, California, the company licenses premier intellectual properties and develops products for every major video game platform. Red Mile is managed by a team that has helped to build some of the most successful interactive entertainment companies over the past 20 years. More information about Red Mile and its products may be found at

About Strategy First

Strategy First, Inc. is a leading developer and worldwide publisher of entertainment software for the PC. Founded in 1990, the company has grown rapidly, publishing major games in the industry and simultaneously developing its own in-house titles such as ""O.R.B."" and ""Disciples II"". After winning numerous awards for games such as ""Disciples: Sacred Lands"", ""Kohan: Immortal Sovereigns"", ""Steel Beasts"", ""Galactic Civilizations"", and ""Jagged Alliance"", Strategy First continues to push the gaming envelope with its own groundbreaking titles, while maintaining its reputation as a unique alternative for independent developers seeking to market their games to a worldwide audience. .

About Silverstar Holdings

Silverstar Holdings, Ltd. is a publicly traded company (NASDAQ: SSTR), focusing on acquiring controlling positions in high growth retail driven and fee-based electronic game businesses that stand to benefit from the economies of scale generated by the Internet and other technology related platforms. It currently owns Fantasy Sports, Inc., a dominant provider of fee-based NASCAR related and other fantasy sports games, Strategy First, Inc. a leading developer and worldwide publisher of entertainment software for the PC, as well as a stake in Magnolia Broadband, a fab-less semiconductor company and innovator of radio frequency (RF) solutions for the cellular industry.

Red Mile Entertainment, Inc. All rights reserved. Red Mile Entertainment and the Red Mile Entertainment logo are trademarks of Red Mile Entertainment, Inc.

Disney's Aladdin Chess Adventures ® 2004 Disney.

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