SAN RAFAEL, Calif. – April 1, 2010 – Telltale Inc, a leading digital publisher of interactive entertainment, announced today that game industry veteran Steve Allison has joined the executive team as Senior Vice President of Marketing. Mr. Allison will lead all marketing efforts for the company and its award-winning lineup of episodic gaming products, which includes the Tales of Monkey Island and Sam & Max series.
“Telltale strives to bring our brand of engaging story-based games to new and receptive audiences. Steve has an excellent track record for doing exactly that,” said Telltale CEO Dan Connors. “His expertise will be integral in propelling our marketing efforts forward, reinforcing and enhancing Telltale’s reputation for creating high quality interactive storytelling experiences for every type of gamer on every possible platform.”
Mr. Allison joins Telltale with over 12 years of experience in the interactive entertainment industry including roles in senior management, marketing, publishing and business development. Prior to joining Telltale Mr. Allison served as the Chief Marketing Officer and Senior Vice President for TNA Entertainment, overseeing consumer products, licensing, digital content and brand building on behalf of the sports entertainment organization where he worked from April 2008 until March 2010 during a period of record growth. Before joining TNA Entertainment Mr. Allison served as Chief Marketing Officer and Senior Vice President of Midway Games from December 2003 until April 2008. Prior to joining Midway Mr. Allison held various publishing, marketing and management positions at Atari between 1994 and 2003. At Midway Games, Atari, and Accolade, he successfully built great teams and global sales success for multi-million unit selling game franchises including the Unreal & Unreal Tournament series, Lord of the Rings Online, Test Drive series, Driver series, Enter The Matrix, Mortal Kombat, Blitz: The League, and Neverwinter Nights.
“Telltale is a company very well positioned for the bright digital future of the interactive entertainment business. To be a fully independent digital publisher on every major platform, have very projectable development discipline and to possess some of the industry’s highest quality development teams is a rare and remarkable thing for any company in this business,” said Mr. Allison. “I’m excited to be part of this accomplished, experienced team as we to work to take our brand and games to the next level.”
For more information please visit www.telltalegames.com/company.
About Telltale, Inc.
Telltale is the first and only digital publisher to release interactive episodic content on a monthly schedule. Founded in 2004 by LucasArts veterans with decades of experience, Telltale has quickly become an industry leader, establishing the model for downloadable game seasons and releasing more than 30 games to date. Telltale's titles have won numerous awards including "Adventure Game of the Year" accolades from publications such as IGN, PC Gamer, GameSpy, and Adventure Gamers, and have been recognized by mainstream outlets ranging from USA Today, to The New York Times to Variety. Telltale currently develops and publishes episodic series on PlayStation ® 3, Mac, PC, Wii TM , and Xbox 360 TM .