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Spencer: "I don't want the Rare brand to mean Kinect Sports"

Xbox boss discusses the future of the UK studio

In a Gamescom interview Phil Spencer, head of Xbox at Microsoft, took the chance to discuss the future of British development studio Rare.

"Right now with Rare we're at a point where I don't want the Rare brand to mean Kinect Sports. The Rare brand can be more valuable to them, to us and to gamers than that," he told CVG.

"I think it's about them thinking about the next game that's going to be the next 'Rare game' and really stand for what they are. I know they've got some great ideas. I've not been up to Twycross for maybe six months, but I'm planning on getting up there this fall and seeing bits for the new game. But I know they're hard at work and Phil Harrison has been up talking to them."

Rare made its name with titles like GoldenEye 007, Perfect Dark and Banjo-Kazooie and was then acquired by Microsoft in 2002 for $375 million. In 2010 the company announced that it would be focusing on titles for Microsoft Kinect and its latest game was Kinect Sports Rivals for the Xbox One.

"They've got some new ideas, they're excited about them and I think Rare should, can and will be an important part of our game future."

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Rachel Weber avatar
Rachel Weber: Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.
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