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Sony: "Outage has woken up our dormant customers"

Sony executive Soichiro Saida on the aftermath of the April PSN hacks

Sony executive Soichiro Saida has spoken about the increased revenue the company has seen since the PlayStation network hacks in April.

"Our outage has woken up our dormant customers, we have improved the platform, the content, how you can access your content," Saida told TechRadar.

"We have increased the revenue of games by 14 per cent. We have acquired 800,000 active users for Music Unlimited, five per cent revenue for Video Unlimited and we now have three million accounts for this service."

He credited the welcome back package, which gave PSN users access to a choice of free games and films, with the rise in activity.

He also spoke about the efforts to present such a disruption to services in the future.

"We have put various security issues in place, moved the data centre, automated log-in can now be blocked, we have monitoring system so we can detect it much more sooner."

"We also have the insurance scheme to protect those customers. We also notify customers if the password strength is not enough."

He also pointed out that the company had been upfront about the issues, and this was to the benefit of consumers.

"Sony has been attacked but we have been upfront and honest and informed the world about what has happened," he argued.

"Network companies get hacked all the time - but do they make a noise about it? This is happening all of the time, it happened to us and it is about educating the consumers, making sure that they have their ID protected."

In September Sony CEO Howard Stringer said the service was "more secure and better than ever," and that it had gained 3 million new users since the hacks.

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Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.