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Sony Music, Aniplex, and Pocketpair form Palworld Entertainment

New joint venture to focus on Palworld's IP expansion, via licensing opportunities among others

Sony Music Entertainment, Aniplex, and Palworld developer Pocketpair have joined forces to create a joint venture called Palworld Entertainment.

The move was announced on social media, with the post saying the joint venture will aim at continuing Palworld's "global development."

Siliconera reported that Palworld Entertainment will focus on expanding the IP, including via licensing opportunities and merchandise to be sold on Aniplex's store.

Palworld released at the beginning of the year and quickly became an unexpected hit, selling six million copies in four days. Sales kept going up, and Pocketpair's title soon became the biggest third-party Xbox Game Pass launch.

By the end of February, Palworld had reached 25 million players.

Soon after its launch, we talked to legal experts about what developers could learn from the Palworld vs Pokémon debate, and whether Pocketpair's hit infringed on The Pokémon Company's IP rights.

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Marie Dealessandri avatar
Marie Dealessandri: Marie joined in 2019 to head its Academy section. A journalist since 2012, she started in games in 2016. She can be found (rarely) tweeting @mariedeal, usually on a loop about Baldur’s Gate and the Dead Cells soundtrack. GI resident Moomins expert.
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