The leading social analytics firm Kontagent has raised $12 million in series B funding.
The round was led by Battery Ventures, while Maverick Capital and Altos Ventures renewed their financial interest in the company. Battery Ventures general partner Roger Lee will now join the Kontagent board of directors.
"We are very pleased to welcome Battery Ventures, who are deeply committed to our vision of the future of user analytics, and also honoured by the continued support from both Maverick and Altos," said Kontagent CEO Jeff Tseng.
"With these partners by our side, we can grow our platforms to continue solving the business needs of our current and future customers through increased investment in product development, data science and other strategic areas."
Kontagent plans to use the funding to speed its expansion into "broader markets" - specifically mobile and "web environments."
It also stressed the need to stay competitive in a market where "big data" and "deep data science" are increasingly important, and so it will invest heavily in developing its proprietary kSuite platform to provide more sophisticated analysis.
"Kontagent's clear market leadership role in the data-intensive social gaming and application space gives us great confidence that their adoption in other verticals will be steep," said Battery Ventures' Roger Lee, now on the board at Kontagent.
"Our strategy is to invest in technologies that are both transformative and fundamental to customers' business operations. Kontagent's kSuite analytics platform meets both of those qualifications, and is a true game-changer for the industry."
Since its foundation in 2007, Kontagent has become arguably the most prominent company in social analytics. It now counts Electronic Arts, Warner Bros., PopCap and Ubisoft among its clients, and tracks more than 150 million users across 1000 social applications.