Simplz: Zoo

Lake Forest, Calif. – Jan. 21, 2010 - Reflexive Entertainment, Inc. ( www.reflexive-inc.com) is proud to announce today the release of Simplz: Zoo on both PC and Mac. Simplz: Zoo is a unique synthesis of two types of games, simulation and puzzle, that gives players a one-of-a-kind experience.

Taking the reigns of a small zoo, players are given the challenge to make their zoo the No. 1 zoo in the world. As the head of their own zoo, players will pick out what animals to exhibit, and will lay out everything from paths and exhibits to flowers and fountains. To obtain money and resources for the zoo, players engage in a Match-3 puzzle game. The skill with which the puzzle game is played will directly transfer over to the zoo as the players use their collected resources to purchase new exhibits and unlock new animals.

However, the connection between the puzzle game and the zoo simulation is far from one-way. Items purchased in the zoo will also directly impact the puzzle game, where each exhibit comes with a power-up or other item that will change the puzzle game play and continuously keep things fresh and fun.

"With our last game, Airport Mania, we set out to make people smile," said Russell Carroll designer and producer of Simplz: Zoo. "Airport Mania did very well, and to date has been one of our bestsellers across all platforms. With Simplz: Zoo, we hope to delight even more people with a similar comical style and lots of make-you-smile goodness."

Simplz: Zoo features more than 50 different buildings and exhibits, and more than 90 different types of animals. Fun is injected into every aspect of the game with upbeat music and quirky visitors who are always ready to share what they are thinking. Additional excitement is found in the game's secret code system, which hides secrets that can only be unlocked by entering the right code word or words. (Try the word "Nightflight" for a press release special in-game extra)

Featuring whimsical music, comical graphics and a zoo full of characters, Simplz: Zoo has been created to give players of all types a smile-inducing and long-lasting gaming experience. A game demo for both PC and Mac, along with additional information about the game, can be found now at the Simplz: Zoo website: http://www.simplzzoo.com.

About Reflexive Entertainment:

Founded in 1997, with one goal in mind, to make great games, Reflexive Entertainment's passionate focus on game design has led to the creation of many top-selling and award-winning games including the Ricochet, Airport Mania, and Big Kahuna franchises as well as the 2009 Innovative Game of the Year, The Great Tree. In addition to developing games, Reflexive has created one of the largest casual game distribution networks in existence with hundreds of affiliates distributing a huge catalog of PC and Mac games to a rapidly growing audience.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including http://www.amazon.com, http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp, http://www.amazon.fr, http://www.amazon.ca, and http://www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.

Media Hotline, 206-266-7180

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For further information about Simplz: Zoo, please contact:

Russell Carroll

Producer, Reflexive Entertainment

rcarroll@reflexive.net

(949) 830-1903 Ext 14