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Simon Elms appointment

Former CFO of Image Metrics joins facial animation specialists Cubic Motion.

For immediate release: 

4th January 2011. Daresbury, UK 

Leading facial animation specialist Cubic Motion today announced the appointment of Simon Elms as the company’s Chairman. Simon Elms, previously CFO of Image Metrics, has a long track record of executive management in the video game and animation industries. At the time he floated Warthog, he was the youngest Finance Director of an AIM-listed company and helped to grow that gaming business to over 250 staff before overseeing its sale to a console manufacturer. He was subsequently appointed as CFO of Image Metrics, providing expert management through a period of growth and helping to reverse the business into a US public company. 

Simon Elms explained his reasons for joining Cubic Motion: “Cubic is well-poised to become the leading supplier in the highly specialized field of facial animation. The company is built around a nucleus of the finest technologists and practitioners in the field and is a very well-structured and well-run business that clearly provides outstanding value to its clients. I’ve spent time understanding how their systems work and believe they are at the leading edge of quality and productivity - thus being able to offer world-class animation at prices that shake-up traditional outsourcing decisions. It’s easy to understand why Cubic has already won high profile clients, and now we need to take the business out to a wider client base. The ultra-rapid turnaround points to a very scalable business. I love to join companies on the verge of very rapid growth and I hope to play an important role in bringing these new capabilities to a wider market, especially through innovative industry partnerships, which will be one of my earliest priorities.” 

Dr. Gareth Edwards, Director of Cubic Motion added: “Having worked with Simon previously I had no hesitation recommending his appointment as our Chairman. Simon combines extraordinary attention to detail with an entrepreneurial mind. He has a deep understanding of our industry and is widely respected by partners and clients. We warmly welcome Simon on to the Board of Directors and look forward to his participation in our growth.” 

About Cubic Motion 

Cubic Motion is a unique studio specializing in products and services for world-class facial animation. Cubic is run by a mix of scientists, artists and producers - all with extensive experience in movies, video games and television. The studio uses advanced technical processes and expert artists to produce animation from any data source, including video, audio and motion capture. Rates start at ten dollars per second for production quality animation. The company's advisers include Professor Chris Taylor FrEng OBE, Associate Vice President of Research at Manchester University, and Andy Wood, a games industry veteran and director of Peter Gabriel's Real World.

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