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Sega opens new studio in Sapporo

Company's second Hokkaido hub will focus on a combination of software and hardware production

Sega has unveiled a new development base in Sapporo, Japan, the company's second office in the Hokkaido area.

The studio, dubbed Sega Sapporo, will focus on a range of content, including "development, design, debugging, sales, import and export of game hardware and software," as per the website.

Sega Sapporo will be led by Takaya Segawa, formerly chief producer on Phantasy Star Online 2. He joined the company in 1992 as a designer.

"Under the policy of continuing to take on the challenge of creating even more innovative content and providing the world with new and exciting experiences, we will use the know-how that Sega has accumulated over its long history to participate in the development of entertainment that we will present to the world from the attractive city of Sapporo," Segawa said in a statement.

In a recent financial report, Sega highlighted a ¥100 billion ($883 million) five-year investment plan, with aims to expand its development pipeline.

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Danielle Partis

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Danielle is a multi award-winning journalist and editor that joined GamesIndustry.biz in 2021. She previously served as editor at PocketGamer.biz, and is also a co-founder of games outlet Overlode.