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Sega Sammy lowers sales forecast slightly despite gains in first half

Publisher commits to investment to expand business operations for game development for the next five years, including NFTs

Sega Sammy today published financial results for its first half, noting a considerable bump compared to the previous fiscal year.

For the six months ended September 30, 2021, the publisher reported that overall sales during the period were ¥135 billion ($1.2 billion), a 22% increase year-over-year.

Operating income saw a 57% increase to ¥14 billion ($123.6 million).

The company also posted a net profit of ¥12 billion ($106 million) for the first half, compared to a loss of ¥21.7 billion ($191.6 million) for the year-ago period.

Sega's best selling three title between July and September were Hatsune Miku: Colorful Stage, Phantasy Star Online 2 New Genesis, and First of the North Star Legends ReVive.

The games firm also highlighted a ¥100 billion ($883 million) five-year investment plan for its consumer business that includes expanding its development pipeline, strengthening mobile and online games, as well as investing in "newly emerging business areas" such as NFT.

Looking ahead the company also revised its full year sales forecast slightly downward. Overall revenues are now expected to be ¥305 billion ($2.7 billion), a decline of a little more than 2% from the forecast it gave in May.

However, if the new guidance can be achieved, it would still be a 10% increase on the ¥278 billion ($2.4 billion) Sega reported for the year prior.

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Jeffrey Rousseau

Staff Writer

Jeffrey Rousseau joined GamesIndustry.biz in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.