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SEGA Joins Forces With New Line And Scholastic To Mount Major Interactive Initiative For His Dark Materials Franchise

First Game to be Based on New Line's The Golden Compass Motion Picture

FOR IMMEDIATE RELEASE

LONDON & SAN FRANCISCO (September 27, 2006) - SEGA® of America Inc. and SEGA® Europe Ltd. today reached an agreement with New Line Cinema and Scholastic Media to create video game content based on the films from award-winning author Philip Pullman's His Dark Materials trilogy. With over 10 million books sold worldwide, the His Dark Materials trilogy is comprised of The Golden Compass, The Subtle Knife, and The Amber Spyglass. The first film, The Golden Compass (Northern Lights in the UK), will be produced by New Line Cinema, producers of The Lord of the Rings trilogy, and Scholastic Media. The $150 million-budgeted film will star Oscar-winning actress Nicole Kidman and Daniel Craig (James Bond in the upcoming Casino Royale) with Oscar-nominated writer/director Chris Weitz (About a Boy, Antz) directing, and with Deborah Forte, President of Scholastic Media, producing. Scholastic Media is also serving as the licensing agent for this property. The Golden Compass is set to be released on November 16, 2007.

"We are excited to be partnering with New Line and Scholastic to bring the dark and fantastic story of the His Dark Materials trilogy to the video game audience," said Simon Jeffery, President and COO, SEGA of America, Inc. "The Golden Compass is a perfect match for the video game medium with compelling characters engaged in a heroic conflict between good and evil in an incredible and rich fantasy world."

"For New Line's biggest film since The Lord of the Rings, we knew we wanted an interactive partner that had the talent, the scope and the reach to deliver AAA video games to the four corners of the globe," said David Imhoff, Senior Executive Vice President, Worldwide Licensing and Merchandising for New Line Cinema. "For The Golden Compass, that company is SEGA."

"We are confident that SEGA will create a compelling interactive experience that fully realises the power and magic of The Golden Compass," said Deborah Forte. "We're thrilled to be working with SEGA."

The Golden Compass revolves around a young girl named Lyra as she sets out to find her missing friend Roger. Lyra's quest leads her to the beautiful splendor of the icy North, where giant armoured bears rule a kingdom, witch queens fly through the frozen skies, and the secret of another universe is waiting to be uncovered. The Golden Compass is an imaginative, original saga about the eternal struggle of good versus evil and the power of a young girl to change the world.

About SEGA® of America

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web Site is located at www.sega.com.

About SEGA® Europe:

SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's Web Site is located at www.sega-europe.com.

About New Line Cinema Corporation:

Founded almost 40 years ago, New Line Cinema is the most successful independent film company in the world. Its mission is to produce innovative, popular and profitable entertainment in the best creative environment. In addition to the production, marketing and distribution of theatrical motion pictures, the fully-integrated studio has divisions devoted to home entertainment, television, music, theater, merchandising and an international unit. In 2005, New Line partnered with HBO to form Picturehouse, a new theatrical distribution company to release independent films. A pioneer in franchise filmmaking, New Line's Oscar-winning The Lord of the Rings trilogy is one of the most successful film franchises in history. New Line is a division of Time Warner, Inc. (TWX).

About Scholastic Media

Scholastic Media (SM) is the entertainment and media division of Scholastic Inc., the global children's publishing and media company. A proven leader and innovator in the children's entertainment landscape and award-winning licensor and marketer of children's properties worldwide, SM ranks as one of the foremost producers of quality, family-oriented content for all platforms, including television programming, feature films, home entertainment, interactive, and the Internet.

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.

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