For Immediate Release
GREENBELT, MD, March 4, 2009 : Scaleform Corporation (Scaleform), the groundbreaking force in user interface (UI) engines for video games, today announced that it has again doubled sales achieving over 100 percent revenue growth, compared with 2007. With this accomplishment, Scaleform® has now doubled both its customer base and revenue for three consecutive years. Such market affirmation in this tough economy validates the high value game developers place on Scaleform's GFx™ user interface solution on a global scale. Using Scaleform GFx and the Adobe® Flash® tool chain is the fastest way to create powerful and immersive user interface environments with optimized workflow and proven return on investment.
Scaleform surpassed another pivotal milestone in 2008, with over 300 titles in various stages of production, making Scaleform GFx the fastest-adopted middleware solution for the game industry. Titles span many of the most prestigious game publishers and developers worldwide, including 75 percent of 2008's top 20 publishers according to Game Developer Magazine (October 2008), such as Electronic Arts, Activision Blizzard, Sony, Microsoft, Ubisoft, Eidos Interactive, Capcom, Namco Bandai, and NCSoft. Scaleform also achieved sales from global industry leading development studios including Insomniac Games, Gearbox Software, Turbine, Obsidian Entertainment, Gas Powered Games, Yuke's, FromSoftware, Nexon and Neowiz.
"We are excited to celebrate this major milestone and share our success with the industry," said Brendan Iribe, president and CEO of Scaleform Corporation. "Our continued growth is even more momentous in the current global economic environment, and shows developers investing in proven solutions to reduce risk, accelerate workflow and increase return on investment for their game pipelines."
"Scaleform enabled our content designers to significantly optimize their UI production pipeline and enhance the end user experience beyond their initial intentions," said Richard Lawrence, CTO of Sony Online Entertainment. "Adoption of Scaleform allowed us to spend less time on UI and more on game behavior without having to sacrifice performance or flexibility."
A range of 2008's most successful games utilized Scaleform for user interface development, including Resistance 2™, Mercenaries 2: World in Flames™, NARUTO™: The Broken Bond, Sid Meier's Civilization® Revolution™, The Lord of the Rings Online™: Mines of Moria™ and many others. A powerhouse lineup of titles using Scaleform GFx is entering development with release planned in 2009 and beyond.
Iribe continued, "Our penetration into the world's top publishers and developers demonstrates the growing standardization on Scaleform GFx for user interface design. We've been fortunate to have prestigious customers that helped inform our product development early on, and inspired us to create world-class middleware that is now an asset to many of the best teams in the business."
Scaleform GFx delivers a proven and familiar artist-driven solution with unmatched return on investment for developers and publishers by combining cutting-edge, hardware accelerated rendering with Adobe's award-winning image, vector and motion graphics software tool chain. Development teams can quickly and easily implement 3D hardware accelerated game content and interfaces, including menu UIs, HUDs, animated textures, mini games, and even full casual games, speeding up development workflow, and freeing up programmers and artists to focus on what's most important: gameplay and design. Scaleform GFx is cross-platform and preintegrated with leading game engines, such as Epic's Unreal® Engine 3 and Emergent Gamebryo™ for rapid, out-of-the-box UI and casual game development on all major PC and console systems. To learn more about the new features in Scaleform GFx and to download a trial version, visit www.scaleform.com.
Scaleform Corporation revolutionizes the interaction between humans and media with its groundbreaking user interface (UI) design environment for video games. Scaleform empowers designers and developers to create effective user experiences and streamlined development processes with technical ingenuity and accelerated workflow. The company’s flagship solution, Scaleform GFx, is fast becoming ubiquitous in video games, driving a new generation of user interfaces in over 300 titles worldwide across multiple platforms, and is integrated with leading game engines for rapid, artist-driven UI and casual game development on PC and console systems. www.scaleform.com
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Senior Marketing Manager
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