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Rovio appoints new country director for India

Angry Birds company seeks to "raise its game" in high-growth market

Rovio has appointed a new country director for India and South Asia, another sign that the company's strategy for growth is increasingly global.

Anurag Sachdeva has extensive experience in mobile telcomms in the region, having previously worked for companies like Vodafone and Virgin Mobile. Working with players in that sector will be one of Sachdeva's many responsibilities, as Rovio attempts to strengthen its position in one of the most promising markets in the global games business.

"[Anurag] brings valuable experience to our Flock's leadership in South Asia and he will be key to helping us raise our game even further in the region," said Alex Lambeek, Rovio's Chief Commercial Officer, in a statement. "We look forward to working closely with Anurag and supporting him in this new journey."

Lambeek was named Rovio's CCO earlier this year, his long career working in the Asia Pacific market a clear indication as to where the company saw its best chance for future growth. Prior to hiring Lambeek, Rovio signed a deal with Beijing Kunlun Tech to partner on a series of Angry Birds games specifically for the Chinese market.

Rovio has been reducing its dependency on the mobile games markets in Europe and North America for several years already, nurturing healthy revenue streams from various forms of merchandising and developing a feature film. However, the company's revenue declined for the first time since the launch of the first Angry Birds this year.

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Matthew Handrahan avatar
Matthew Handrahan: Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.
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