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Rollercoaster Extreme

Barclaycard takes us on a ride through the Big Apple for free.

Hamburg, Germany, 23 June 2010 – Get ready for serious speed and the fastest rollercoaster ride on the iPhone TM with Rollercoaster Extreme, a new game from Barclaycard. Built by Dare and the Hamburg-based game developer FISHLABS, and inspired by the successful TV ad, Rollercoaster Extreme sends players on a high-speed ride through the Big Apple.

Last year, FISHLABS presented a successful adaptation of another Barclaycard TV ad; Waterslide Extreme. The game was such a hit that after just a few months it had 10 million downloads from the App store.

Speed is king in Rollercoaster Extreme. The faster players fling themselves around the tricky tracks, the more points they collect. Players are up against the clock but they also have to collect objects en route in order to boost their points. But be careful! Players don’t always benefit from the items along the way. The biggest dangers are bridges and gigantic wrecking balls that whiz overhead and which players have to duck to avoid.

The curving rollercoaster tracks of Upper West Side, Downtown, Central Park and Chinatown demand full concentration. Skilled players can unlock additional tracks in the heart of New York as a reward for gaining top speeds and collecting the maximum amount of objects.

‘With the iPhone game Waterslide Extreme, we were able to realise our famous Waterslide campaign on television, the web, YouTube, and on mobile platforms, and thus create a buzz for our brand among our target group on every screen,’ says Hannah Deans at Barclaycard. ‘It made sense to use this approach again with our partners Dare and FISHLABS for our new roller coaster campaign.’

‘To date, Waterslide Extreme has generated over 14 million downloads and is - not least because Apple promoted the game worldwide as “highly addictive games” - by far the most successful ad game for the iPhone,’ notes Michael Schade, CEO of FISHLABS Entertainment. ‘In our opinion, Rollercoaster Extreme has what it takes to beat that success.’

Rollercoaster Extreme is available now for free download in the App Store.

Game features:

3D view of New York Unlockable courses Player interaction with the game environment on every course Swing the iPhone TM or iPod TM touch to grab for items or to duck Special Rollercoaster Extreme badges to collect at every difficulty level Bonus points for speed and collecting several items in a row Loops

You can see the trailer for the game at


FISHLABS is specialized in 3D mobile games development of rich racing and action titles on iPhone, iPad, Nokia, Android smartphones and J2ME (Java). The most successful brands of the game developer based in Hamburg, are award-winning titles like Galaxy on Fire TM , DEEP TM , Blades & Magic TM , Rally Master Pro TM , and Snowboard Hero TM .

FISHLABS is also known for extremely successful ad games on iPhone for clients like Volkswagen and Barclaycard, having dominated the App Store download charts in almost every country for weeks. To date, FISHLABS’ iPhone games generated more than 24 million downloads.

For more information visit


swordfish pr GAMES

Ilka Töllner / Freyja Melhorn

Kaiserstrasse 7

80801 München

Tel: 089 – 600 316 41

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