Catharina Mallet, who was brought in by EA to make the most of $400 million acquisition Playfish, is reported to have left the company for pastures new.
Sources close to EA told Business Insider that she was moving directly into a new job.
Mallet was thought to be in charge of a new AAA social project at the publisher, which some said was a desperate move to maintain a stake in the ongoing battleground of social gaming, where EA is still losing ground to Zynga.
Mallet's appointment to the project was in part a response to the declining performance of The Sims Social, EA's precious social champion. The AAA project she was reported to have been heading up remains unannounced.