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Red Lion Interactive/Liberty deal

Bringing sweets and snacks to the gaming community. Yum!


Los Angeles, Calif., (August, 2009) – Red Lion Interactive has secured an agreement with Liberty Distribution Company, LLC to bring candy, sweets and other impulse items to the video gaming community. The agreement gives Red Lion exclusive distribution rights to deliver a wide variety of snack products to its roster of retail clients, including Play N Trade and many others.

Liberty Distribution specializes in the distribution of candy, snacks and impulse items to traditionally non-food retailers. The agreement with Red Lion furthers the company’s reach by providing immediate access to video game retailers around the country.

Red Lion will offer a vast array of candy and snack items to choose from either as stand alone items, counter top displays or customized point-of-purchase displays depending on the individual need of each retail partner.

“We are always looking for new and fun ways to expand our product offering,” stated Tom LaVoie, Red Lion’s CEO. “Impulse items like sweets and snacks are a great way for retailers to boost profits quickly and easily. We are eager and excited to partner with Liberty Distribution in this latest phase of our development as our company continues to grow.”

About Liberty Distribution Company, LLC

Liberty Distribution specializes in the distribution of candy, snacks and other impulse items to Traditionally non-food retailers. Our flexible EDI capabilities and proven and efficient "Just in Time" reorder process makes it especially easy for retailers to replenish supplies of these high profit-margin items with little interruption to their daily business operations. Each day we live up to our mission to "Deliver outstanding Value Added distribution services to exceed the unique needs of our Customers."

About Red Lion Interactive

Red Lion Interactive was founded by a team of retail and distribution veterans with more than 30 years of collective experience in the video game industry. Launched by Tom LaVoie, a former retail buyer for national chains, Red Lion is quickly growing into one of the fastest growing providers of accessory distribution and product promotional support in the video game industry. Red Lion’s philosophy of integrity, commitment and trust is expressed in every aspect of its business culture as the company continues significant growth in its sector of the industry. Red Lion, which is located in Los Angeles, California, represents every major accessory brand and supports every gaming platform including Nintendo Wii™, Nintendo DS™, PlayStation™ 2, PlayStation™ 3, PSP™, Xbox 360™, and many more. Please visit Red Lion at or call (888) 432-8707. International calls: (+1) 323-214-8325

Contact: Dirk Foster

Red Lion Interactive

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